Document tone and style
AI is only as good as the guidance it gets. If tone and vocabulary are unclear, outputs drift. Treat configuration like a brand guide: define what to say, what to avoid, and what success looks like.
Provide real examples
Examples teach your voice fast. Share winning posts and campaign copy so the model learns pacing and structure for each channel.
Refine and iterate
Human checks still matter. Track what ships, collect feedback, and update the guardrails so output stays on brand.