Automate routine work.
Create reusable workflows with triggers to automate routine steps and keep marketing moving.
How it works
Workflows are sequences of steps that run based on triggers you define (time-based or event-based). Each step can create drafts, transform content, or queue publishing.
- Create a workflow and choose a trigger (e.g., weekly, new asset added)
- Add steps: generate draft, set destinations, set schedule
- Optionally branch with conditions (e.g., platform available)
- Run the workflow manually or let it run automatically
- Review drafts and approve when ready
Setup
- Define content types and templates for repeatability
- Enable triggers under Automation settings
- Connect destinations so publishing can proceed
Tips
- Start simple; add conditions after validating the flow
- Use naming conventions for workflows and steps
- Log outputs to identify bottlenecks quickly
- Trigger-based content creation
- Configurable triggers
- Conditional logic and branching
What you’ll get
- Time saved through automation
- Reliable trigger-based execution
- Scalable processes without bottlenecks
Use cases
- Weekly posting pipeline
- Event-triggered campaigns
- Approval-less draft generation